Flip the newsletter model: a smarter digest that beats 50% open rates

Someone should build this idea to FLIP the newsletter industry on its head Because we all know that no one has the time to read 20 newsletters a day Here's the free startup idea for you... The best newsletters have 50%+ open rates So EVEN if you're killing it, you're dead to half of your audience. Something is broken... The problem is people take free things for granted!! Even if you're flooding folks with value, they have no "investment" on their side. They are putting skin in the game. When you have skin in the game, you're more likely to come back. So, here's the idea! You stop opening the emails? You're off the list. Sorry, You don't click any of the links? See you later. The point: The newsletter becomes the place for only the obsessed readers. I call it "Use it or lose it" newsletters. If this works, people are truly onboarded to free newsletters. They aren't just subscribing because why not. They are committing. You want commitment not subscribers. Imagine average open rates of 80-90%. It's totally possible with this model. Bonus idea for you (because why you follow me @gregisenberg ): I'd also consider capping the amount of subscribers per newsletter. There is space, but not for everyone. I like the Andy Warhol quote on Studio 54 that relates to this: "Studio54 is a dictatorship at the door, but a democracy on the dancefloor" What do you think? Is it time to shake up the newsletter space? I think so...