Steal This Idea #2: estate organization for the sandwich generation.
When a parent dies or falls ill, the family treasure hunt begins: deeds, bank accounts, passwords, insurance, wishes — scattered across filing cabinets, email inboxes, and one sibling's memory.
About 1 in 4 US adults is currently raising kids while also supporting an aging parent. For Americans in their 40s, it's more than half.
The fix is unglamorous: one service that finds and organizes everything BEFORE the crisis — sold through the estate attorneys and advisors who already get the panicked calls.
Legal tech does wills. Nobody owns "find everything, in one place."
The ugly first version is a human with a checklist and a secure vault. No app required.
Why now: the largest wealth transfer in history is moving through the least organized paperwork in history.
Who's building this?
View on XEstate & family-document organizer for the sandwich generation
Why it is a long-game pick
Families trust it with their most sensitive records; trust, not code, is the moat, and it is a long-lived subscription.
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